We believe in getting back to Bear necessities and reconnecting man with nature. By designing simple, stylish and sustainable product for the conscious urban man, we’re doing just that.

Our collections are built on foundations of comfort and sustainability. Each decision we make is based on the level of impact that choice will have on the environment and its inhabitants. Rewilding isn’t always about living in nature, it’s about living naturally.

Everything comes back to the Bear. A symbol that represents a generation that cares. 

We know fashion can, and should be, a force for good. Supported by our growing community, and together with our charity partners, we are working to protect the environment we love, the creatures we respect and the people we are connected to. 10% of our profit goes to our amazing charity partners, Become and The Born Free Foundation (find out more about their unbear-lievable work here).

Bears don’t get to choose what they wear… but we do and what we wear can make a difference.