ESTABLISHED IN LONDON, FOR NATURE LOVING URBANITES, ABSOLUTELY BEAR CREATES STYLISH AND SUSTAINABLE CLOTHING, FOR THOSE WHO SHARE A LOVE OF CITY LIVING AND LIFE IN THE WILD.

The journey began in 2015 with a t-shirt, a Bear and an idea - that a clothing brand could help reconnect urbanites with nature. We believe designing clothing based around sustainability is one important way we can reconnect every day with the natural world we love.

We all need nature in our lives to thrive, because the benefits to our bodies and minds are well, BEAR-sized. So, we chose the Bear, a talisman of the natural world, to connect a generation of urban living city folk with their roots, in nature. For the millions of people who live in cities and towns across the world, but who love the wild, we’re here for you. Just remember, you don’t always need to live in nature to live naturally and enjoy its benefits.

Supported by our growing community, our goal at Absolutely Bear is to help protect the planet we love - and we believe nature has a vital role to play in this process. By respecting and nurturing the natural world, we can reduce the effects of climate change and help protect wildlife that is vital to our future and that of the planet. That is why we are members of the 1% for the Planet movement and commit to giving 1% of our gross annual earnings to vetted environmental non-profits who exist - to protect the planet.

From Bear HQ in London, every decision we make is based on the level of impact that choice will have on nature, people and the planet – whilst making sure never to stray from our design principles of sustainability and style.

WHAT WE WEAR CAN MAKE A DIFFERENCE.
WEAR SOMETHING THAT MATTERS – WEAR THE BEAR

“Excellent ethical clothing”
— TOM

WEAR SOMETHING THAT MATTERS – WEAR THE BEAR

We are a member of the global 1% for the Planet movement and commit to giving back 1% of our gross annual earnings to environmental non-profits to create a healthier planet and a more sustainable future.

MEET THE FOUNDER

Growing up in the Northumbrian countryside, having left London as a three-year-old when my parents decided to make the move out of the city, I was fortunate that I got to spend my childhood surrounded by nature. Clambering over Hadrian’s Wall, exploring the woods and climbing mountains in the Lake District with my Dad and brother, are some of the fondest memories I have of childhood.

It’s this love of being outside and spending time in nature that runs through the core of Absolutely Bear, a brand I started for urbanites who I felt deserved a sustainable and stylish product that both respected nature and met the demands of city living and life in the wild. So, I set about creating a progressive brand that would put the environment, people and nature at the centre of everything we do.

To me this means creating a product using sustainable fabrics and engaging in manufacturing processes that respect the people who make our clothes and minimise our impact on the environment, and then, together with our community - using the Absolutely Bear brand to give back, in order to help protect the planet. Nature is our greatest friend and ally in this endeavour, which is why we support environmental non-profits through the 1% for the Planet movement.

And so, juggling another full-time job with a new baby, I began the process of creating a brand and a product that would help city folk like me reconnect with the natural world we all love, through the clothes we wear and lifestyle we lead.

I’m proud that, supported by our growing community around the world, the Bear continues to grow and evolve. As the global awakening to climate change and human impact on the environment continues, we’re excited to play our role in giving men a stylish, sustainable and ethical option when it comes to buying clothing.